The Beacon is a vibrant community space with a focus on uplifting and supporting the well-being and mental health of teens in high school. It offers programs that introduce mindfulness and self-awareness to help teens improve their emotional literacy. Facilitated by trained staff, The Beacon aims to empower teens to advocate for themselves and one another as they learn to care for their mental health.

This project launched in 2023 and began with designing the logo mark which has a play on words with the name of the organization while encompassing a kaleidoscope of colors occupying the space of each glyph. Accompanying branding guidelines were created to keep the brand consistent, recognizable, and unique. After the initial branding phase, my next task was to encompass the Beacon brand identity into multiple mediums including a website and app design depicted below. Our client was very happy with how the brand patterns were incorporated into the website to give a special and unique feeling to the site. Finally, additional companion pieces have been created for each segment of the brand in adherence to the brand standards.